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Rod Santomassimo Tag

[embedded content] I get a LOT of messages on LinkedIn. And a good percentage of them come from LinkedIn “gurus” who send me automated messages. I always ask them a simple question…what’s your conversion rate? 9 out of 10 respond with an abysmal number. It made me realize, these...

[embedded content] What happens when you get fired from counting beans at a chicken farm? Well… If you’re John McCellan, you “luck” into a career with Henry Hannah and turn yourself into a top producer. In today’s Massimo Minute, John McCellan explains how to build a presence in...

[embedded content] Being a 7-figure producer isn’t easy.  But it is simple. You need a proven strategy and consistent daily effort. In today’s Massimo Minute, Allen Buchanan, SIOR is sharing the key strategies that turned him into a top producer.   Here’s what we cover:  1: How Allen went from bottling Dr....

[embedded content] Most CRE professionals begin their careers the same way.  You show up on your first day a little nervous but excited. And then, someone shows you to your desk and says,  “Here’s a phone book… Figure it out.” Some folks figure it out… Most don’t.  In today’s Massimo Minute,...

[embedded content] It’s time for our quarterly reviews!  This is arguably the most important quarterly review that you will complete during your tenure as a CRE professional…  So in today’s Massimo Minute, I’m sharing a free resource to guide your review, so you can reposition yourself for a...

[embedded content] Going to the ‘right’ school and getting the ‘right’ job doesn’t make you successful…  Success comes from choosing the ‘right’ things to focus on AND having the grit to consistently move forward every day. In today’s Massimo Minute, I’m sitting down with someone who has more...

[embedded content] It’s no secret that the CRE industry is notoriously bad when it comes to collaborating and sharing information… But in today’s Massimo Minute, I’m reviewing the DNA of CRE report (created by Buildout and theBrokerList) that gives you actual benchmarks on what your peers are...

[embedded content]With the continued increase in COVID-19 impacts on the CRE industry, many firms are going to a remote work environment and Brokers are having to shift their prospecting and presence initiatives to be primarily digital. With that, now is the best time to hone...

[embedded content]As we continue to navigate our way through these market changes, I get a lot of questions about what people should be doing to continue to grow their business despite an uncertain future in the industry.Most recently, I’ve had a lot of people coming...

[embedded content]If you’ve ever tried to hire someone in the past (even a simple Virtual Assistant), you know it’s not easy to find great talent…Especially if you’re elite.In normal times, there’s a SMALL pool of prospective hires if you have a culture that doesn’t tolerate...